SDI’s newest hospital affiliations service, Vector One®: InSite Comprehensive Experience™ (VOICE™), is a state-of-the-art online analytic targeting tool that is based on a combination of data assets, including:
- Best-in-class acute care/hospital profiling data
- Real-time physician-to-facility affiliation relationships
- The most robust de-identified longitudinal patient data assets
- Internal sales or other third-party data elements
Objective
The objective of VOICE™ is to connect in one framework the treatment of conditions in facilities with an
estimate and ranking of the physicians who are performing the procedures of interest within those facilities.
VOICE™ supports and guides medical-surgical device companies, pharmaceutical/biotech manufacturers,
group purchasing and managed care organizations.
Business Impact
National accounts, marketing/marketing research, and sales administration teams are using VOICE™ to:
- Identify and quantify contract potential
- Assess contract performance against calculated potential
- Determine market size, distribution, and trends
- Measure current performance
- Identify and prioritize key targets
- Measure performance against potential through data integration
- Optimize sales alignments, including scenario building
- Analyze market potential for new product opportunity
- Analyze market potential for existing product capabilities and best practices
Key Metrics
- Demographics: Facility ID, name, address, city, state, ZIP
- Projected volume (by facility)
- Summary by procedure (ICD-9, CPT, and/or class)
- Summary by diagnosis (ICD-9 and/or class)
- Summary by IV or infused drug (HCPCS) – outpatient only
- Demographics: First name, last name, best address, primary and secondary specialty, affiliation to hospital (facility ID, facility name, etc.)
- Ranking
- High/medium/low
- Quintile (1-5) – Based on projected volume
- Primary location indicator
- Other prescriber reference information elements available through SDI’s franchise agreements for prescriber databases
Critical Components
SDI employs its own proprietary data assets to derive the ingredients necessary to produce this unique tool. The
comprehensive data and methodologies within VOICE™ are unmatched in the industry.
- SDI’s best-in-class Hospital Market Profiling Solution, which profiles and identifies 100% of the licensed treating hospitals in the United States and Puerto Rico
- Complete data on over 6,900 hospitals, as well as the group purchasing organizations they purchase through and the integrated healthcare networks they belong to
- Database of over 1.5M affiliations that are updated regularly
- SDI is the only company self-equipped to completely link and verify data through Web data acquisition, call center activity, and claims data harvesting (via SDI’s vast data warehouse containing real-time de-identified records of physicians providing services within treatment facilities)
- SDI layers on top of its facility and affiliations data a proprietary projection methodology that creates relative rankings of physicians within a hospital for the procedures of interest
- The projections utilize a variety of sources in combination to ensure valid rankings
Deliverable Key Features
VOICE™ is delivered in a secure online tool and can be customized through use of internal market definitions, sell-in
potentials/quotas, and geographic territory alignment files. VOICE™ provides a pathway to de-identified longitudinal
claims data integrated with facility-level competitive intelligence in a user-friendly platform that includes:
- 24/7 online access
- Standard and custom report views
- Client-defined national, regional, district, and individual territory-level reports
- Drop-down/select functionality
- Drilling capabilities
- Filter functions
- Graphing, display, and dashboard controls
- Export features
- Report sharing
For more information, please contact us.
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