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VOMP is a fully projected, market trending analysis tool that provides year-over-year performance and trend changes for a specific pharmacy chain versus the market. VOMP market basket reports are delivered directly to VOMP subscribers monthly, providing key market comparison insights. Analysis delivered through VOMP is based on representative dispensing data from a near census of the nation’s retail pharmacies.
Data are available monthly; reports with the following hierarchies are available:
- Product-level detail: therapeutic class/GPI2, brand, NDC11.
- Geography: national, 9 division, state, MSA, ZIP3.
- Time: year, quarter, month, week.
- Class of trade: available at the national and 9-regional-division level. State level or below and class of trade get rolled up into market counts.
- Payment type: cash, third party, Medicaid.
VOMP provides a better understanding of a pharmacy’s dispensing trends versus its peers and better equips it to develop the pharmacy to develop strong business strategies for its retail pharmacy. Since VOMP analysis is not limited to the chain’s data mart, local market intelligence can examine specific locales where the chain currently has no market presence. This makes VOMP a valuable tool for market assessment and evaluation prior to entry.
For more information, please contact us.
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