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Retain Rx is designed to help a pharmacy chain monitor customer gains, losses, and retention by tracking customer loyalty so that chains can build on their success.
Retain Rx answers questions such as:
- Where are a pharmacy’s customers going to fill prescriptions other than their chain?
- Which stores and managers have “best practices” for attracting and retaining new customers?
- Is long-term retention increasing?
- Are specific marketing initiatives effective at drawing new customers or building loyalty?
Customer Gains
Identify which managers and stores draw the largest percentage of new customers.
Customer Losses
- Analyze business lost to other pharmacy types
- How many customers are lost or retained by a pharmacy, manager, city, state, or region?
- Evaluate customer characteristics
- Where are the lost customers going for their prescriptions?
- What is their age group, gender, pay type, or acute/chronic drug type?
- Capitalize on regional or store-specific success
- Are there cities with “best practices” resulting in higher customer retention?
Customer Retention
Track 3-month retention rates.
Take Action
Plan advertising campaigns based on Rx customer loyalty patterns.
For more information, please contact us.
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