With SDI’s Direct Access programs, clients can reach
specific patient types with appropriate educational and
treatment-based programs through our established
relationships with over 25,000 chain and independent
pharmacies. These programs help improve compliance
and persistence, raise disease and treatment awareness,
provide screening and diagnostic testing, inform patients
of appropriate clinical trial opportunities, and promote
patient empowerment through education.
For example, we can segment highly specific patient
populations based on the product (form, dose, strength),
length of therapy (new or continuing), level of compliance
(current and previous), regimen, titration, concomitant
therapies, physician specialty, patient demographics, age
range, gender, copays and geography.
Changing patient behavior to increase compliance and
persistence with drug therapy requires the delivery of
relevant information through a variety of tactics. The
HIPAA-compliant program allows clients to choose from
a variety of proven tactics to communicate their message:
- Direct mail
- Dimensional mail
- Coupons, vouchers
- Custom reward cards
- In-store display
- Spot cable, video on-demand
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- On-site consultation
- Interactive voice response
- On-site lab testing
and screening
- Nurse and pharmacist staffed
call center
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SDI Direct Access real-time data capture enables clients
to examine the effectiveness of specific communication
tactics prior to a full-scale roll out and to compare these
tactics with other strategic efforts designed to affect
patient behavior. This unique ability to measure ROI
according to a brand’s own business rules provides the
foundation for developing highly targeted, cost-effective,
direct-to-patient education campaigns.
To learn more about this unique service,
please visit www.sdidirectaccess.com.
For more information, please contact us.
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