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Drawing on the single largest stream of patient-centric data available, with information on more than 100 million unique patients per year, the Patient Parameters family of products establishes patient-level data as an essential and integrated metric of product performance and share.
Patient Parameters: Source of Business
The Source of Business module offers advanced insight on the future direction of prescriptions and market share by using the patient as the basis of analysis. It allows users to "deconstruct" the prescription into standard measures (new, continuing, switch/add, restart, etc.), with further insight into patient age and gender, as well as prescriber specialty.
Patient Parameters: Persistency
The Persistency module is the first syndicated system designed to track patient cohorts longitudinally. It tracks multiple cohorts of new patients on therapy over time to determine the rate that patients maintain compliance with therapy.
Patient Parameters: Concomitancy
The Concomitancy module allows users to look at a single product, how it is used in combination with other medications, and how combinations are used over time. To help plan marketing efforts, this module also identifies therapies that could be included in future regimens.
For more information on any of these services, please contact us.
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