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SDI addresses "the other side of the detail" from the perspective of the industry's customer – the physician. Sales Force Effectiveness surveys over 3,000 physicians across primary care and key specialties. The study explores physicians' opinions on the issue of rep "oversaturation" in the marketplace and other industry changes impacting promotion. Sales Force Effectiveness also looks at physician attitudes toward e-detailing and e-events, asks physicians to describe components of a detail, ranks sales forces based on specific tactics, and more.
Sales Force Effectiveness 2008 was last published in November 2008.
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