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Pharmaceutical Company Image is a comprehensive analysis of pharmaceutical company and industry image as perceived by key healthcare audiences. Results are derived from surveys of physicians in 27 specialties, as well as pharmacists, nurse practitioners, physician assistants, and consumers.
Companies are ranked on overall esteem and on more than 10 key attributes. The study also looks at opinions on a wide array of factors related to a company’s image. As the definitive source on how your firm is perceived in the marketplace, Pharmaceutical Company Image can form the basis for action plans to improve image with key customers, thereby influencing prescribing behavior.
Pharmaceutical Company Image is published annually.
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