SDI - Market Research Audits - Nurse Practitioner/Physician Assistant Audit (NP/PA)

IMS is in the process of divesting SDI’s medical and promotional audits. Service(s) identified on this page will continue to operate independently
from IMS. Access to the Report Generator and all other related audit services will continue uninterrupted through the divestiture period.

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Nurse Practitioner/Physician Assistant Audit (NP/PA)

Available since January 2000, NP/PA tracks sales call and detail activity to nurse practitioners and physician assistants, two of today's fastest-growing prescriber segments. In addition to tracking call and detail volume, NP/PA monitors details where samples have been left, time spent detailing, detail themes, competitive messages, and more. NP/PA detail data can easily be integrated with PSA/HPSA detailing information to provide a complete picture of competitive personal selling by pharmaceutical companies. Data are delivered monthly via the Report Generator™.

For more information, please contact us.