The most comprehensive program of its kind, our Flu/Cold/
Respiratory Activity Notification data program (FAN
®) supplies
consumer goods, pharmaceuticals, biotechnology, and retailers
with data about the commencement, intensity, and end of the
various illness “seasons” by geographical region.
Clients can also optimize seasonal account planning by utilizing
the FAN Promotional Index (FPI) tool, which combines ECRM’s
MarketGate Ad Comparison Tool and SDI’s FAN program data
to provide guidance for ad timing to most effectively influence
consumer buying behavior during the cough/cold and flu
season.
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