With this information, clients can optimize every phase of a product’s life cycle by refining marketing messages and promotions to incorporate consumer segmentation and targeting – built upon actual patient behavior together with detailed demographics, psychographics, and geography.

This is a syndicated offering for five specific core therapy areas, with localized targeting by marketing area by retailers and/or physicians. Therapies include diabetes, allergy, heart health/obesity, gastrointestinal, and women’s health. Additional consumer targeting and patient profiling is available.

For more information, please contact us.